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Recently I had the privilege of attending an event in Cornwall called Goodfest, an event that really resonated with me and my brand Habulous. It was all about good for the planet, our communities and ourselves and a space for creative conversations. Mark Shayler, one of the attendees, has just launched a book called ‘You can't make money from a dead planet’, which, to me, sums up the event perfectly.
I knew Goodfest would have people championing good environmental practices and those wanting to make positive change. What I didn’t expect was the overriding sense of unity; the feeling that small businesses and people willing to challenge the status quo really can make a difference.
Habulous, my pottery, is just one of those small businesses wanting to do things the right way. There are so many other businesses out there like us, the power we have is the ability to challenge the bigger companies. They are often sadly governed by profit and pure greed, with little or no regard for the wonderful planet we live on.
Now, pottery does have a big carbon footprint and that is something that we can’t totally change at this moment in time, however we are doing everything we can. We currently use kilns known to be eco-efficient, although I really hope someone out there right now is trying to build an even more eco-efficient kiln. We’ve played around with our glazes so that we can fire at a marginally lower temperature - every degree makes a difference. Where possible, we fire once rather than twice as this helps reduce energy usage. Also, in the colder months, we fire our kilns overnight to heat our studio the next day instead of using central heating. We use green energy.
What else does a small business like us do?
Every one of us can make a difference. We’d love to hear what you’re doing!